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61 dei migliori strumenti di marketing per costruire la tua strategia nel 2019

megamarketing by megamarketing
Gennaio 10, 2019
in Marketing
0

Nel mondo del marketing, sembra che ci siano sempre nuovi strumenti, suggerimenti, trucchi e tendenze da scoprire e incorporare nella tua strategia di marketing. Come è possibile stare al passo con tutti loro?

Come operatore di marketing, spesso desidero avere un migliore senso di tutti gli strumenti a mia disposizione – e ciò che distingue ciascuno di essi – così posso prendere decisioni più consapevoli su come creare e ottimizzare i contenuti.

Fortunatamente, ho il privilegio di lavorare su un team di oltre 150 altri professionisti specializzati in funzioni diverse da me. E grazie a ciò, sono stato in grado di curare questo elenco dei migliori 61 strumenti che ogni marketer dovrebbe conoscere e utilizzare nel 2019.

Accedi a tutti gli strumenti e alla formazione gratuiti di HubSpot per far crescere la tua attività e la tua carriera.

Ho rotto la mia lista di strumenti raccomandati in diverse sezioni in modo da poter capire meglio quali strumenti sono disponibili per le diverse funzioni del lavoro. Alla fine, vedrai l'intera lista di 61 strumenti che puoi sfogliare e aggiungere ai segnalibri per dopo.

Godere!

La tua lista dei migliori strumenti di marketing per costruire la tua strategia nel 2019

Automazione del marketing

L'automazione non è una novità per il marketing. Se vuoi risparmiare tempo a svolgere attività di marketing o semplicemente perdere tempo sprecato facendo quelle attività quotidiane come salvare e-mail e file su fogli di calcolo, avere uno strumento che ti semplifica la vita e ti fa risparmiare tempo è l'ideale.

Mentre ci sono molti strumenti di automazione disponibili per specifici campi o verticali (ad esempio, lo strumento di workflow HubSpot per l'automazione del marketing), non ci sono molti strumenti che ti permettono di automatizzare i vari strumenti che usi tutti aspetti della tua vita.

Non sarebbe bello collegare molte attività tra diverse app insieme? Come postare le tue foto Instagram su tutti i tuoi social network o collegare i promemoria delle tue app insieme. Con IFTTT puoi!

IFTTT (IF This Then That) è un servizio che consente di creare catene di semplici istruzioni condizionali, chiamate applet. Queste applet "if this then that" sono attivate da un'ampia gamma di altri servizi basati su Web a scelta dell'utente. Alcuni dei servizi basati sul web che funzionano con IFTTT includono Gmail, Google Drive, Facebook, Twitter, Fitbit e molto altro ancora.

Sembra fantastico, vero? Controlla.

hscm - marketing tools post - IFTTT .png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20-%20IFTTT%20.png?width=320&name= hscm% 20-% 20marketing% 20tools% 20post% 20-% 20IFTTT% 20.png 320w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20- % 20IFTTT% 20.png? Width = 640 & name = hscm% 20-% 20marketing% 20tools% 20post% 20-% 20IFTTT% 20.png 640w, https://blog.hubspot.com/hs-fs/hubfs/hscm% 20-% 20marketing% 20tools% 20post% 20-% 20IFTTT% 20.png? Width = 960 & name = hscm% 20-% 20marketing% 20tools% 20post% 20-% 20IFTTT% 20.png 960w, https: //blog.hubspot .com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20IFTTT% 20.png? width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20IFTTT% 20 .png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20-%20IFTTT%20.png?width=1600&name=hscm%20-%20marketing % 20tools% 20post% 20-% 20IFTTT% 20.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20-%20IFTTT%20.png ? width = 1920 & name = HSCM% 20-% 20marketin g% 20tools% 20post% 20-% 20IFTTT% 20.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

IFTTT_Logo.svg.png "width =" 229 "style =" width: 229px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/IFTTT_Logo.svg.png?width=115&name=IFTTT_Logo.svg.png 115w, https: //blog.hubspot .com / hs-fs / hubfs / IFTTT_Logo.svg.png? width = 229 & name = IFTTT_Logo.svg.png 229w, https://blog.hubspot.com/hs-fs/hubfs/IFTTT_Logo.svg.png?width= 344 & name = IFTTT_Logo.svg.png 344w, https://blog.hubspot.com/hs-fs/hubfs/IFTTT_Logo.svg.png?width=458&name=IFTTT_Logo.svg.png 458w, https: //blog.hubspot. com / hs-fs / hubfs / IFTTT_Logo.svg.png? width = 573 & name = IFTTT_Logo.svg.png 573w, https://blog.hubspot.com/hs-fs/hubfs/IFTTT_Logo.svg.png?width=687&name = IFTTT_Logo.svg.png 687w "sizes =" (larghezza massima: 229 px) 100vw, 229 px

Segnalazione dei dati

La maggior parte degli strumenti che automatizzano parte della tua strategia di marketing fornirà anche rapporti che ti consentiranno di vedere e presentare le prestazioni della tua campagna agli altri dipendenti della tua azienda. Che cosa succede se si desidera un aspetto più olistico per la salute della vostra azienda?

Dall'efficienza del tuo calendario dei contenuti all'efficacia dei tuoi metodi di lead generation, Digital Marketing Tuner offre una panoramica utile di tutte le tue ultime attività di marketing.

Sviluppato da OverGo Studio, un'agenzia di marketing inbound e HubSpot Agency Partner, Digital Marketing Tuner guida l'utente attraverso un breve sondaggio in cui è possibile inviare informazioni di base sul volume di contenuti della propria azienda, tariffe aperte per email, traffico del sito Web e altro. Lo strumento quindi ti invia un rapporto dettagliato in cui puoi visualizzare meglio i punti di forza e di debolezza della tua squadra in modo da poter prendere decisioni migliori per la tua azienda.

Homepage di Digital Marketing Tuner, uno strumento di marketing di OverGo Studio "width =" 690 "style =" width: 690px; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/digital-marketing-tuner .jpg? width = 345 & name = digital-marketing-tuner.jpg 345w, https://blog.hubspot.com/hs-fs/hubfs/digital-marketing-tuner.jpg?width=690&name=digital-marketing-tuner. jpg 690w, https://blog.hubspot.com/hs-fs/hubfs/digital-marketing-tuner.jpg?width=1035&name=digital-marketing-tuner.jpg 1035w, https://blog.hubspot.com/ hs-fs / hubfs / digital-marketing-tuner.jpg? width = 1380 & name = digital-marketing-tuner.jpg 1380w, https://blog.hubspot.com/hs-fs/hubfs/digital-marketing-tuner.jpg ? width = 1725 & name = digital-marketing-tuner.jpg 1725w, https://blog.hubspot.com/hs-fs/hubfs/digital-marketing-tuner.jpg?width=2070&name=digital-marketing-tuner.jpg 2070w "sizes =" (larghezza massima: 690px) 100vw, 690px

Offerte di chiusura e rapporti di monitoraggio

Tu e il tuo team di vendita volete vendere il vostro prodotto o servizio – non combattere con fogli di lavoro disordinati, caselle di posta ingombra o strumenti ingombranti che vi rallentano. Ecco perché è essenziale utilizzare un sistema di gestione delle relazioni con i clienti, noto anche come CRM. Non solo aiuterà il tuo team di vendita a gestire le relazioni, ma anche un CRM ti darà un posto dove consegnare i lead che hai generato al tuo team di vendita.

I CRM sono una parte così importante di ogni buon team di marketing e vendite che pensiamo che tutti dovrebbero averne uno. Ecco perché l'HubSpot CRM è completamente gratuito.

HubSpot CRM automatizza i compiti che i venditori odiano e richiede pochi minuti per imparare, non mesi. Ciò significa fare più affari e meno immissione di dati.

Dai un'occhiata a HubSpot CRM Now

crm logo.png "width =" 250 "style =" display: block; margin-left: auto; margin-right: auto; width: 250px; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/crm%20logo.png?width=125&name=crm%20logo.png 125w, https://blog.hubspot.com /hs-fs/hubfs/crm%20logo.png?width=250&name=crm%20logo.png 250w, https://blog.hubspot.com/hs-fs/hubfs/crm%20logo.png?width=375&name= crm% 20logo.png 375w, https://blog.hubspot.com/hs-fs/hubfs/crm%20logo.png?width=500&name=crm%20logo.png 500w, https://blog.hubspot.com/ hs-fs / hubfs / crm% 20logo.png? width = 625 & name = crm% 20logo.png 625w, https://blog.hubspot.com/hs-fs/hubfs/crm%20logo.png?width=750&name=crm % 20logo.png 750w "sizes =" (larghezza massima: 250px) 100vw, 250px

Collaborazione

In ogni team di marketing, accade inevitabilmente: c'è un milione di file e contenuti tra tutti i membri della tua squadra, senza un solo posto dove tenere tutto. L'organizzazione su qualsiasi team – per non parlare di un team di marketing – è essenziale. Ecco perché è importante avere uno strumento di organizzazione collaborativa per mantenerti sano di mente.

Dropbox è lo strumento perfetto per mantenere il tuo team organizzato e i tuoi file sotto controllo. Con il software basato su cloud per mantenere i tuoi file accessibili ovunque e in qualsiasi momento, Dropbox aiuta il tuo team a memorizzare tutti i suoi file in una posizione centrale. Dropbox rende anche semplice la collaborazione. Con strumenti come Dropbox Paper, che ti consente di scrivere e collaborare in tempo reale sullo stesso documento e condividere strumenti per cartelle e file condivisi, sarai organizzato e pronto per qualsiasi progetto che ti capitasse.

Ricevi Dropbox per il tuo team ora

hscm - strumenti di marketing post - dropbox .png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20-%20dropbox%20.png?width=320&name= hscm% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20.png 320w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20- % 20dropbox% 20.png? Width = 640 & name = hscm% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20.png 640w, https://blog.hubspot.com/hs-fs/hubfs/hscm% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20.png? Width = 960 & name = hscm% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20.png 960w, https: //blog.hubspot .com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20.png? width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20 .png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20-%20dropbox%20.png?width=1600&name=hscm%20-%20marketing % 20tools% 20post% 20-% 20dropbox% 20.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20post%20-%20dropbox%20.png ? width = 1920 & nd me = hscm% 20-% 20marketing% 20tools% 20post% 20-% 20dropbox% 20.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

dropbox-logo.png "width =" 221 "style =" display: block; margin-left: auto; margin-right: auto; width: 221px; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/Inbound-Sales-Day-2016/dropbox-logo.png?width=111&name=dropbox-logo.png 111w, https : //blog.hubspot.com/hs-fs/hubfs/Inbound-Sales-Day-2016/dropbox-logo.png? width = 221 & name = dropbox-logo.png 221w, https://blog.hubspot.com/ hs-fs / hubfs / Inbound-Sales-Day-2016 / dropbox-logo.png? width = 332 & name = dropbox-logo.png 332w, https://blog.hubspot.com/hs-fs/hubfs/Inbound-Sales -Day-2016 / dropbox-logo.png? Width = 442 & name = dropbox-logo.png 442w, https://blog.hubspot.com/hs-fs/hubfs/Inbound-Sales-Day-2016/dropbox-logo. png? width = 553 & name = dropbox-logo.png 553w, https://blog.hubspot.com/hs-fs/hubfs/Inbound-Sales-Day-2016/dropbox-logo.png?width=663&name=dropbox-logo .png 663w "sizes =" (larghezza massima: 221 px) 100vw, 221 px

Altri strumenti di collaborazione:

Creazione di contenuti

Nel mondo della creazione di contenuti, ci sono certamente tonnellate di strumenti diversi che è possibile utilizzare per creare vari tipi di contenuti. Che si tratti di immagini sociali, loghi, post di blog o ebook, le opzioni e gli strumenti sono infiniti.

Detto questo, un nuovo arrivato tra gli strumenti di Adobe Suite sta conquistando il cuore di molti marketer, incluso questo, per la sua facilità d'uso per creare pagine web mozzafiato, video fantastici e grafica accattivante. La parte migliore? È completamente gratuito e incredibilmente facile.

Adobe Spark è una suite di tre applicazioni web o mobili – Spark Page, Spark Post e Spark Video – che consente ai professionisti del marketing di creare facilmente grafica, pagine Web e video in una varietà di temi in pochi minuti.

È possibile evitare completamente il fastidio del layout di pagina, delle conoscenze di editing video o di un CMS e iniziare a creare contenuti straordinari immediatamente. Ad esempio, utilizziamo Spark Page su HubSpot per creare alcune delle nostre guide online e promuoverle con Spark Video e Post. Anche tu puoi!

Dai un'occhiata ad Adobe Spark

HSCM - strumenti di marketing post - spark.png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20spark.png?width=320&name=HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20spark.png ? width = 640 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post % 20-% 20spark.png? Width = 960 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20 -% 20marketing% 20tools% 20post% 20-% 20spark.png? Width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png 1280w, https://blog.hubspot.com/hs- fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png? width = 1600 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png 1600w, https: // blog .hubspot.com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png? width = 1920 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20spark.png1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

adobe spark logo.jpg "width =" 199 "style =" width: 199px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/adobe%20spark%20logo.jpg?width=100&name=adobe%20spark%20logo.jpg 100w, https: / /blog.hubspot.com/hs-fs/hubfs/adobe%20spark%20logo.jpg?width=199&name=adobe%20spark%20logo.jpg 199w, https://blog.hubspot.com/hs-fs/hubfs/ adobe% 20spark% 20logo.jpg? width = 299 & name = adobe% 20spark% 20logo.jpg 299w, https://blog.hubspot.com/hs-fs/hubfs/adobe%20spark%20logo.jpg?width=398&name=adobe % 20spark% 20logo.jpg 398w, https://blog.hubspot.com/hs-fs/hubfs/adobe%20spark%20logo.jpg?width=498&name=adobe%20spark%20logo.jpg 498w, https: // blog .hubspot.com / hs-fs / hubfs / adobe% 20spark% 20logo.jpg? width = 597 & name = adobe% 20spark% 20logo.jpg 597w "sizes =" (larghezza massima: 199px) 100vw, 199px

Altri strumenti per la creazione di contenuti:

  • Venngage
  • Piktochart
  • Canva
  • Registralo
  • Kap
  • Adobe Color CC

Video Marketing

È il 2017 – non hai sentito? Il video è la cosa tutti sta parlando. Ma come lo si implementa effettivamente nel marketing?

Forse la tua strategia è solo quella di inserire un video di YouTube in uno dei tuoi post sul blog o nelle pagine di destinazione. Ma allora cosa succede? L'annuncio di qualcun altro suona il tuo pagina di destinazione prima ancora che inizi il tuo video. Non va bene per i tassi di conversione, la marca e il tuo utente. Fortunatamente, c'è una soluzione.

Wistia è una potente piattaforma di hosting video che ti permette di ospitare i tuoi video sul tuo sito web – senza pubblicità – con una riproduzione fluida e reattiva garantita. Wistia ti aiuta anche a dimostrare il ROI dei tuoi sforzi video offrendoti analisi video e parametri chiave per perfezionare le tue attività di marketing video nel tempo. Pronto a portare il tuo video marketing al livello successivo?

Prova Wistia gratuitamente

HSCM - strumenti di marketing post - wistia.png "width =" 640 "style =" display: block; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20wistia.png?width=320&name=HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20wistia.png ? width = 640 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post % 20-% 20wistia.png? Width = 960 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20 -% 20marketing% 20tools% 20post% 20-% 20wistia.png? Width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png 1280w, https://blog.hubspot.com/hs- fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png? width = 1600 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png 1600w, https: // blog .hubspot.com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20wistia.png? width = 1920 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 2 0wistia.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

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Altri strumenti video:

Content Distribution e Brand Awareness

Anche se può sembrare un dato di fatto, quando si tratta di distribuire i tuoi contenuti online, c'è davvero il re che saremmo negligenti se dovessimo menzionare diversamente:

hscm - strumenti di marketing post - google.png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20google.png?width=320&name= hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20google.png 320w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post% 20-% 20google.png? Width = 640 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20google.png 640w, https://blog.hubspot.com/hs-fs/hubfs/hscm% 20% 20marketing% 20tools% 20% 20post% 20-% 20google.png? Width = 960 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20google.png 960w, https: //blog.hubspot .com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20% 20post% 20-% 20google.png? width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20% 20post% 20-% 20google .png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20google.png?width=1600&name=hscm%20-%20marketing % 20tools% 20% 20post% 20-% 20google.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20google.png ? width = 1920 & name = HSCM% 20- % 20marketing% 20tools% 20% 20post% 20-% 20google.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

Lo so, lo so. Google non è "esattamente" uno strumento nuovo o affascinante che non sapevi già. Detto questo, all'interno della stessa casa madre c'è un altro importante canale di distribuzione che molti marketer spesso dimenticano quando distribuiscono strategicamente i contenuti per la consapevolezza del marchio.

Youtube sta diventando sempre più importante per i marketer puntare più pesantemente sui contenuti basati su video. Mentre, naturalmente, dovresti continuare a ottimizzare i tuoi contenuti testuali per l'ottimizzazione dei motori di ricerca, non dimenticare di considerare YouTube anche come un canale importante. YouTube non è solo l'ideale per ospitare i tuoi video e renderli condivisi sui social network, è anche importante ottimizzare i tuoi video per la ricerca per essere trovati su Youtube.

hscm - strumenti di marketing post - youtube.png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20youtube.png?width=320&name= hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube.png 320w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post% 20-% 20youtube.png? Width = 640 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube.png 640w, https://blog.hubspot.com/hs-fs/hubfs/hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube.png? Width = 960 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube.png 960w, https: //blog.hubspot .com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube.png? width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube .png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20youtube.png?width=1600&name=hscm%20-%20marketing % 20tools% 20% 20post% 20-% 20youtube.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20youtube.png ? width = 1920 & nd me = hscm% 20-% 20marketing% 20tools% 20% 20post% 20-% 20youtube.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

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Altri canali di diffusione e brand awareness:

  • Facebook
  • cinguettio
  • Linkedin
  • Caccia al prodotto

Istruzione e apprendimento continui

Una sfida che devono affrontare tutti i professionisti del marketing è la necessità di un apprendimento continuo nel tempo. Con nuovi strumenti e metodi che cambiano continuamente, è essenziale rimanere aggiornati sulle tendenze e sui cambiamenti. Fortunatamente, non mancano strumenti e piattaforme per imparare nuove tattiche o tecniche e prendere le lezioni necessarie.

HubSpot Academy, ad esempio, è un ottimo posto dove andare ogni volta che devi ottenere informazioni aggiornate sulle ultime best practice di marketing, trovare risposte alle tue domande, ottenere la certificazione in una nuova area di competenza o rinnovare le certificazioni su argomenti che sono un po 'arrugginito.

Contrassegna il tuo portale HubSpot Academy oggi

HubSpot Academy, uno strumento di marketing per la formazione continua e l'apprendimento "srcset =" https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20%20-%20HubSpot % 20Academy% 20.png? Width = 320 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20HubSpot% 20Academy% 20.png 320w, https://blog.hubspot.com/hs- fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20HubSpot% 20Academy% 20.png? width = 640 & name = HSCM% 20-% 20marketing% 20tools% 20% 20post% 20% 20 -% 20HubSpot% 20Academy% 20.png 640w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20%20-%20HubSpot%20Academy%20 .png? width = 960 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20HubSpot% 20Academy% 20.png 960w, https://blog.hubspot.com/hs-fs/hubfs/ HSCM% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20HubSpot% 20Academy% 20.png? width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20HubSpot% 20Academy% 20.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20%20-%20HubSpot%20Academ y% 20.png? width = 1600 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20HubSpot% 20Academy% 20.png 1600w, https://blog.hubspot.com/hs-fs /hubfs/hscm%20-%20marketing%20tools%20%20post%20%20-%20HubSpot%20Academy%20.png?width=1920&name=hscm%20-%20marketing%20tools%20%20post%20%20- % 20HubSpot% 20Academy% 20.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

hubspot-academy.png "width =" 156 "height =" 42 "style =" display: block; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hub/53/file-1562034243-png/assets/hubspot.com/home/hubspot-academy.png?width= 78 & height = 21 & name = hubspot-academy.png 78w, https://blog.hubspot.com/hs-fs/hub/53/file-1562034243-png/assets/hubspot.com/home/hubspot-academy.png?width = 156 & height = 42 & name = hubspot-academy.png 156w, https://blog.hubspot.com/hs-fs/hub/53/file-1562034243-png/assets/hubspot.com/home/hubspot-academy.png? width = 234 & height = 63 & name = hubspot-academy.png 234w, https://blog.hubspot.com/hs-fs/hub/53/file-1562034243-png/assets/hubspot.com/home/hubspot-academy.png ? width = 312 & height = 84 & name = hubspot-academy.png 312w, https://blog.hubspot.com/hs-fs/hub/53/file-1562034243-png/assets/hubspot.com/home/hubspot-academy. png? width = 390 & height = 105 & name = hubspot-academy.png 390w, https://blog.hubspot.com/hs-fs/hub/53/file-1562034243-png/assets/hubspot.com/home/hubspot-academy .png? width = 468 & height = 126 & name = hubspot-academy.png 468w "sizes =" (larghezza massima: 156px) 100vw, 156px

Altri strumenti di formazione e apprendimento continui:

  • Lynda.com
  • Udemy
  • Codecademy
  • Skillshare
  • Assemblea generale

Conversion Rate Optimization (CRO)

Quando si tratta dei tuoi obiettivi di fondo, probabilmente vuoi alcuni strumenti non solo per attirare potenziali clienti verso campagne di marketing dedicate, ma altrettanto importante, convertendo quei visitatori in lead e clienti.

Grazie all'interfaccia drag and drop, Unbounce ti consente di creare velocemente pagine di destinazione reattive mobili senza l'assistenza degli sviluppatori. Lo strumento si integra inoltre con numerose piattaforme e strumenti CMS.

Con Unbounce Convertables, puoi anche avviare sovrapposizioni mirate su qualsiasi pagina web, ognuna con un invito all'azione dedicato. I trigger personalizzabili e le regole di targeting ti consentono di controllare chi vede le tue offerte e quando, in modo da poter offrire le offerte più pertinenti al pubblico giusto.

Prova fuori Unbounce Now

unbounce logo.png "width =" 227 "style =" display: block; margin-left: auto; margin-right: auto; width: 227px; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/unbounce%20logo.png?width=114&name=unbounce%20logo.png 114w, https://blog.hubspot.com /hs-fs/hubfs/unbounce%20logo.png?width=227&name=unbounce%20logo.png 227w, https://blog.hubspot.com/hs-fs/hubfs/unbounce%20logo.png?width=341&name= unbounce% 20logo.png 341w, https://blog.hubspot.com/hs-fs/hubfs/unbounce%20logo.png?width=454&name=unbounce%20logo.png 454w, https://blog.hubspot.com/ hs-fs / hubfs / unbounce% 20logo.png? width = 568 & name = unbounce% 20logo.png 568w, https://blog.hubspot.com/hs-fs/hubfs/unbounce%20logo.png?width=681&name=unbounce % 20logo.png 681w "sizes =" (larghezza massima: 227px) 100vw, 227pxAltri strumenti CRO:

  • Hotjar
  • Optimizely
  • Leadpages
  • HubSpot Landing Pages Tool (provalo di seguito)

Crea pagine di destinazione che convertano i visitatori gratuitamente.

Marketing di eventi

Indipendentemente dal fatto che il tuo team organizzi eventi mensili per clienti e prospect, conferenze annuali o solo occasionali eventi ed eventi di sensibilizzazione della comunità, è importante avere il miglior strumento di marketing per eventi quando si tratta di usarlo. Dopotutto, gli eventi di persona sono alcuni dei modi migliori per interagire con i potenziali clienti e creare un'esperienza di marchio che le prospettive, i clienti e la vostra comunità ricorderanno.

Eventbrite è uno strumento efficiente e di facile utilizzo che gli esperti di marketing si affidano non solo alla gestione della logistica (come il ticketing) degli eventi, ma anche alla promozione dei loro eventi. Eventbrite ti consente di creare una pagina di destinazione per l'evento e ti consente di impostare il tuo biglietto e il pagamento per l'evento all'interno della stessa piattaforma. La parte migliore? Eventbrite è sempre gratuito se stai ospitando un evento gratuito!

Dai un'occhiata a Eventbrite Now

hscm - strumenti di marketing post - eventbrite.png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20%20-%20eventbrite.png?width= 320 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png 320w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools% 20% 20post% 20% 20-% 20eventbrite.png? Width = 640 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png 640w, https://blog.hubspot.com/ HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png? width = 960 & name = HSCM% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png 960w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20%20-%20eventbrite.png?width=1280&name=hscm%20 -% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20 % 20-% 20eventbrite.png? Width = 1600 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png 1600w, https://blog.hubspot.com/hs-fs/hubfs / HSCM% 20-% 2 0marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png? Width = 1920 & name = hscm% 20-% 20marketing% 20tools% 20% 20post% 20% 20-% 20eventbrite.png 1920w "sizes =" (max. larghezza: 640px) 100vw, 640px

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Altri strumenti di marketing per eventi:

  • Picatic
  • Facebook
  • Aggiungi evento

Strumenti di innovazione ed efficienza

Se sei alla ricerca di nuovi strumenti di marketing, è probabile che tu non stia solo cercando il martello e il chiodo nel tuo set di strumenti. Invece, potresti essere alla ricerca di soluzioni nuove e innovative da provare e sperimentare nel tuo marketing. Suona bene?

Come marketer, probabilmente hai usato i moduli, sul tuo sito o in un sondaggio, più di qualche volta. Ma hai mai iniziato ad annoiarti con lo stesso vecchio tipo di forma robotica?

Typeform è lo strumento che devi provare se stai cercando nuovi modi per interagire con i tuoi potenziali clienti e clienti dando loro un'esperienza positiva e centrata sull'uomo. Typeform non è solo un altro strumento di indagine. È un tipo di testo interattivo e interattivo che si sente più interattivo di un modulo standard. Usalo per ospitare il contenuto del sondaggio, creare moduli o persino creare contenuti con esso mettendo insieme quiz e altro.

Prova a utilizzare Typeform nel tuo marketing oggi

HSCM - strumenti di marketing post - typeform .png "width =" 640 "style =" width: 640px; blocco di visualizzazione; margin-left: auto; margin-right: auto; "srcset =" https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20typeform%20.png?width=320&name= HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20typeform% 20.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20- % 20typeform% 20.png? Width = 640 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20typeform% 20.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM% 20% 20marketing% 20tools% 20post% 20-% 20typeform% 20.png? Width = 960 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20typeform% 20.png 960w, https: //blog.hubspot .com / HS-fs / hubfs / HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20typeform% 20.png? width = 1280 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20typeform% 20 .png 1280w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20typeform%20.png?width=1600&name=HSCM%20-%20marketing % 20tools% 20post% 20-% 20typeform% 20.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20typeform%20.png ? wi dth = 1920 & name = HSCM% 20-% 20marketing% 20tools% 20post% 20-% 20typeform% 20.png 1920w "sizes =" (larghezza massima: 640px) 100vw, 640px

typeform logo.png" width="184" style="display: block; margin-left: auto; margin-right: auto; width: 184px;" srcset="https://blog.hubspot.com/hs-fs/hubfs/typeform%20logo.png?width=92&name=typeform%20logo.png 92w, https://blog.hubspot.com/hs-fs/hubfs/typeform%20logo.png?width=184&name=typeform%20logo.png 184w, https://blog.hubspot.com/hs-fs/hubfs/typeform%20logo.png?width=276&name=typeform%20logo.png 276w, https://blog.hubspot.com/hs-fs/hubfs/typeform%20logo.png?width=368&name=typeform%20logo.png 368w, https://blog.hubspot.com/hs-fs/hubfs/typeform%20logo.png?width=460&name=typeform%20logo.png 460w, https://blog.hubspot.com/hs-fs/hubfs/typeform%20logo.png?width=552&name=typeform%20logo.png 552w" sizes="(max-width: 184px) 100vw, 184px

Other Innovative Tools to Try:

Keeping Up with the Latest Industry News Tools

Reading this post alone won't end your career-long pursuit for the latest tools, trends, and marketing techniques. That's why keeping up with the latest industry news is a full part of your job as a marketer.

Product Hunt, a tool meant for finding the latest tools and products, is a must for any marketer trying to stay on top of the industry and find new channels to promote their own product launches. Product Hunt is a daily feed of launched tools, letting people upvote what they think is interesting. Suggerimento pro: when you sign up for Product Hunt, set it as your homescreen in your browser so you'll always have a reminder to keep an eye out for what's new. Who knows? You might even decide to use some of the featured tools yourself!

Sign Up for Product Hunt Now

hscm - marketing tools  post - product hunt.png" width="640" style="display: block; margin-left: auto; margin-right: auto; width: 640px;" srcset="https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png?width=320&name=hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png 320w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png?width=640&name=hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png 640w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png?width=960&name=hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png 960w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png?width=1280&name=hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png?width=1600&name=hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png?width=1920&name=hscm%20-%20marketing%20tools%20%20post%20-%20product%20hunt.png 1920w" sizes="(max-width: 640px) 100vw, 640px

product hunt logo.png" width="259" style="width: 259px; display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/product%20hunt%20logo.png?width=130&name=product%20hunt%20logo.png 130w, https://blog.hubspot.com/hs-fs/hubfs/product%20hunt%20logo.png?width=259&name=product%20hunt%20logo.png 259w, https://blog.hubspot.com/hs-fs/hubfs/product%20hunt%20logo.png?width=389&name=product%20hunt%20logo.png 389w, https://blog.hubspot.com/hs-fs/hubfs/product%20hunt%20logo.png?width=518&name=product%20hunt%20logo.png 518w, https://blog.hubspot.com/hs-fs/hubfs/product%20hunt%20logo.png?width=648&name=product%20hunt%20logo.png 648w, https://blog.hubspot.com/hs-fs/hubfs/product%20hunt%20logo.png?width=777&name=product%20hunt%20logo.png 777w" sizes="(max-width: 259px) 100vw, 259px

Other News and Timely Tools:

  • Flipboard
  • Pocket
  • Your choice of online news sources or magazines

Lead Generation

If you're in the mood for demand generation, you probably have you eyes on the prize: converting anonymous website visitors into contacts with email addresses that you can successfully nurture. While landing pages are a must for some things, sometimes you want a shorter, simpler user experience to capture lead information.

HubSpot's free marketing tools can help do just that. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited — all in real time. When they view an offer or check your pricing, you’ll be ready to follow up right away.

And with simple but powerful analytics, you’ll learn more about what’s working and what’s not — like which traffic sources or pieces of content are driving the most conversions. It's a risk-free way to find out what inbound marketing can do for you. No budget necessary.

Try HubSpot's Free Marketing Tools

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Lead Nurturing

In the world of lead nurturing, the tools and techniques used are constantly involving. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. It would be easy for us to introduce a set of standard workflow and automation tools (like HubSpot's, for example) you can use to nurture your contacts down the funnel. But if you're looking for something a little more innovative for actually creating nurturing content, we have a new tool for you to try.

Vidyard is a great tool for creating and hosting awesome video content in your nurturing flows and otherwise. At HubSpot, for example, we've even started using Vidyard to create unique, customized nurturing videos specific to our audience and product. What makes Vidyard so great is its variety of video tools that you can use to create remarkable content.

From Vidyard's live feature to its studio content creation products to its free tool – ViewedIt — Vidyard is an excellent tool if you're a marketer looking to jump on the video bandwagon and start integrating video into all of your content.

Check out Vidyard Today

HSCM - marketing tools post - vidyard.png" width="640" style="display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png?width=320&name=HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png?width=640&name=HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png?width=960&name=HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png?width=1280&name=HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png?width=1600&name=HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png?width=1920&name=HSCM%20-%20marketing%20tools%20post%20-%20vidyard.png 1920w" sizes="(max-width: 640px) 100vw, 640px

Vidyard with box.png" width="183" style="display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/Vidyard%20with%20box.png?width=92&name=Vidyard%20with%20box.png 92w, https://blog.hubspot.com/hs-fs/hubfs/Vidyard%20with%20box.png?width=183&name=Vidyard%20with%20box.png 183w, https://blog.hubspot.com/hs-fs/hubfs/Vidyard%20with%20box.png?width=275&name=Vidyard%20with%20box.png 275w, https://blog.hubspot.com/hs-fs/hubfs/Vidyard%20with%20box.png?width=366&name=Vidyard%20with%20box.png 366w, https://blog.hubspot.com/hs-fs/hubfs/Vidyard%20with%20box.png?width=458&name=Vidyard%20with%20box.png 458w, https://blog.hubspot.com/hs-fs/hubfs/Vidyard%20with%20box.png?width=549&name=Vidyard%20with%20box.png 549w" sizes="(max-width: 183px) 100vw, 183px

Online Advertising

If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there's a tool for that.

AdStage takes the hassle out reporting on all of the PPC campaigns you're running and puts it all in one place. AdStage helps you automate, create, and manage your campaigns across all of the major PPC platforms, then allows you to report on your results. With visual features and powerful automation tools, AdStage is a must for PPC experts and newbies alike.

Check out AdStage

HSCM - marketing tools post - adstage.png" width="640" style="width: 640px; display: block; margin-left: auto; margin-right: auto;" title="HSCM - marketing tools post - adstage.png" caption="false" data-constrained="true" srcset="https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20adstage.png?width=320&name=HSCM%20-%20marketing%20tools%20post%20-%20adstage.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20adstage.png?width=640&name=HSCM%20-%20marketing%20tools%20post%20-%20adstage.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20adstage.png?width=960&name=HSCM%20-%20marketing%20tools%20post%20-%20adstage.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20adstage.png?width=1280&name=HSCM%20-%20marketing%20tools%20post%20-%20adstage.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20adstage.png?width=1600&name=HSCM%20-%20marketing%20tools%20post%20-%20adstage.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20adstage.png?width=1920&name=HSCM%20-%20marketing%20tools%20post%20-%20adstage.png 1920w" sizes="(max-width: 640px) 100vw, 640px

adstage logo.png" width="265" style="display: block; margin-left: auto; margin-right: auto; width: 265px;" srcset="https://blog.hubspot.com/hs-fs/hubfs/adstage%20logo.png?width=133&name=adstage%20logo.png 133w, https://blog.hubspot.com/hs-fs/hubfs/adstage%20logo.png?width=265&name=adstage%20logo.png 265w, https://blog.hubspot.com/hs-fs/hubfs/adstage%20logo.png?width=398&name=adstage%20logo.png 398w, https://blog.hubspot.com/hs-fs/hubfs/adstage%20logo.png?width=530&name=adstage%20logo.png 530w, https://blog.hubspot.com/hs-fs/hubfs/adstage%20logo.png?width=663&name=adstage%20logo.png 663w, https://blog.hubspot.com/hs-fs/hubfs/adstage%20logo.png?width=795&name=adstage%20logo.png 795w" sizes="(max-width: 265px) 100vw, 265px

Other Online Advertising Tools:

  • HubSpot Ads Add-On
  • Perfect Audience
  • Google Ads
  • Facebook
  • LinkedIn
  • AdRoll

Gestione di progetto

File management and organization is one thing, but how do you manage all of the moving pieces of a marketing campaign or project? There are many different tools you can use for project management, but only one sticks out when it comes to the number of integrations and features at the price of — oh yeah — free!

Trello is a great project management tool for small teams and individuals. With it's Kanban-style setup and fun user interface, Trello lets you set up to-do lists and tag individual cards with due dates, members, labels, and more. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you're working on. At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. Want an example of how we do this? Check out our guide to managing marketing campaigns in Trello.

Get Trello — It's Free!

HSCM - marketing tools post - trello .png" width="640" style="width: 640px; display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png?width=320&name=HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png?width=640&name=HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png?width=960&name=HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png?width=1280&name=HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png?width=1600&name=HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png?width=1920&name=HSCM%20-%20marketing%20tools%20post%20-%20trello%20.png 1920w" sizes="(max-width: 640px) 100vw, 640px

trello logo.png" width="147" style="display: block; margin-left: auto; margin-right: auto; width: 147px;" srcset="https://blog.hubspot.com/hs-fs/hubfs/trello%20logo.png?width=74&name=trello%20logo.png 74w, https://blog.hubspot.com/hs-fs/hubfs/trello%20logo.png?width=147&name=trello%20logo.png 147w, https://blog.hubspot.com/hs-fs/hubfs/trello%20logo.png?width=221&name=trello%20logo.png 221w, https://blog.hubspot.com/hs-fs/hubfs/trello%20logo.png?width=294&name=trello%20logo.png 294w, https://blog.hubspot.com/hs-fs/hubfs/trello%20logo.png?width=368&name=trello%20logo.png 368w, https://blog.hubspot.com/hs-fs/hubfs/trello%20logo.png?width=441&name=trello%20logo.png 441w" sizes="(max-width: 147px) 100vw, 147px

Other Project Management Tools:

  • HubSpot Projects Tool (one of many tools in the HubSpot Marketing Platform)
  • JIRA
  • Asana
  • Airtable

Search Engine Optimization

Whether its keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO. Google Analytics and SEMrush our great tools for planning which keywords to rank for, but how do you make sure the content you create actually meets your goal once it's created?

Ryte is the ideal tool marketers can use to make sure their SEO efforts are having a real impact on their marketing strategy.

Check out Ryte now

Screenshot 2017-04-25 10.27.44.png" width="640" style="width: 640px; display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-2-626794-edited.png?width=320&name=ryte-logo-2-626794-edited.png 320w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-2-626794-edited.png?width=640&name=ryte-logo-2-626794-edited.png 640w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-2-626794-edited.png?width=960&name=ryte-logo-2-626794-edited.png 960w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-2-626794-edited.png?width=1280&name=ryte-logo-2-626794-edited.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-2-626794-edited.png?width=1600&name=ryte-logo-2-626794-edited.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-2-626794-edited.png?width=1920&name=ryte-logo-2-626794-edited.png 1920w" sizes="(max-width: 640px) 100vw, 640px

HSCM - onpage.org logo.png" style="width: 320px;" width="320" srcset="https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-486244-edited.png?width=160&name=ryte-logo-486244-edited.png 160w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-486244-edited.png?width=320&name=ryte-logo-486244-edited.png 320w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-486244-edited.png?width=480&name=ryte-logo-486244-edited.png 480w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-486244-edited.png?width=640&name=ryte-logo-486244-edited.png 640w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-486244-edited.png?width=800&name=ryte-logo-486244-edited.png 800w, https://blog.hubspot.com/hs-fs/hubfs/ryte-logo-486244-edited.png?width=960&name=ryte-logo-486244-edited.png 960w" sizes="(max-width: 320px) 100vw, 320px

Other SEO Tools:

  • HubSpot Content Strategy Tool
  • Google Analytics / Keyword Tool
  • Keywords Everywhere Chrome Extension
  • Ahrefs
  • SEMrush
  • Moz

Social media

Social Media Managers know the pain of posting that perfect social media post only to have a follower find a typo a minute later and call you out. For marketers, using a social media tool to schedule all of your posts (so you catch those typos beforehand) is a must. But it also helps to get the right analytics from your social posts, especially on channels where it can be hard to get that information.

Iconosquare is the perfect tool for marketers to grow their brand on Instagram with easy-to-use analytics. It's not always easy to know what's working and what's not on Instagram. But, as the second most popular social channel and one that's quickly approaching first most popular among some age groups, it's a channel that marketers can't afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your brand Instagram channel for success.

Try Iconosquare Now

Screenshot 2017-04-25 10.03.53.png" width="620" style="width: 620px; display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202017-04-25%2010.03.53.png?width=310&name=Screenshot%202017-04-25%2010.03.53.png 310w, https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202017-04-25%2010.03.53.png?width=620&name=Screenshot%202017-04-25%2010.03.53.png 620w, https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202017-04-25%2010.03.53.png?width=930&name=Screenshot%202017-04-25%2010.03.53.png 930w, https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202017-04-25%2010.03.53.png?width=1240&name=Screenshot%202017-04-25%2010.03.53.png 1240w, https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202017-04-25%2010.03.53.png?width=1550&name=Screenshot%202017-04-25%2010.03.53.png 1550w, https://blog.hubspot.com/hs-fs/hubfs/Screenshot%202017-04-25%2010.03.53.png?width=1860&name=Screenshot%202017-04-25%2010.03.53.png 1860w" sizes="(max-width: 620px) 100vw, 620px

Iconosquare" width="251" style="width: 251px;" title="Iconosquare" caption="false" data-constrained="true" srcset="https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20iconosquare%20logo-1.png?width=126&name=hscm%20-%20iconosquare%20logo-1.png 126w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20iconosquare%20logo-1.png?width=251&name=hscm%20-%20iconosquare%20logo-1.png 251w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20iconosquare%20logo-1.png?width=377&name=hscm%20-%20iconosquare%20logo-1.png 377w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20iconosquare%20logo-1.png?width=502&name=hscm%20-%20iconosquare%20logo-1.png 502w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20iconosquare%20logo-1.png?width=628&name=hscm%20-%20iconosquare%20logo-1.png 628w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20-%20iconosquare%20logo-1.png?width=753&name=hscm%20-%20iconosquare%20logo-1.png 753w" sizes="(max-width: 251px) 100vw, 251px

Other Social Media Tools:

  • Buffer
  • Hootsuite
  • Facebook
  • Twitter
  • Linkedin
  • HubSpot Social Inbox (one of many tools in the HubSpot Marketing Platform)

Try HubSpot's Social Media Tools for Free

Team Communication

Where would your work day be without accessibility and communication between you and your colleagues? Probably pretty frustrating. Marketers can't shy away from communication when it comes to aligning with team members and across the company, so having the right team communication tools is necessary every single day.

I'd be given a lot of allentato if I didn't make the world aware of this tool.

Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it's not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all of your other daily tools — like Trello, Gmail, Giphy, and so many more — right where you're already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.

Get Slack today. Sul serio. Fallo.

HSCM - marketing tools post - slack.png" width="640" style="width: 640px; display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20slack.png?width=320&name=HSCM%20-%20marketing%20tools%20post%20-%20slack.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20slack.png?width=640&name=HSCM%20-%20marketing%20tools%20post%20-%20slack.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20slack.png?width=960&name=HSCM%20-%20marketing%20tools%20post%20-%20slack.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20slack.png?width=1280&name=HSCM%20-%20marketing%20tools%20post%20-%20slack.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20slack.png?width=1600&name=HSCM%20-%20marketing%20tools%20post%20-%20slack.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20slack.png?width=1920&name=HSCM%20-%20marketing%20tools%20post%20-%20slack.png 1920w" sizes="(max-width: 640px) 100vw, 640px

hscm marketing tools post - slack logo.png" width="180" style="width: 180px;" srcset="https://blog.hubspot.com/hs-fs/hubfs/hscm%20marketing%20tools%20post%20-%20slack%20logo.png?width=90&name=hscm%20marketing%20tools%20post%20-%20slack%20logo.png 90w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20marketing%20tools%20post%20-%20slack%20logo.png?width=180&name=hscm%20marketing%20tools%20post%20-%20slack%20logo.png 180w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20marketing%20tools%20post%20-%20slack%20logo.png?width=270&name=hscm%20marketing%20tools%20post%20-%20slack%20logo.png 270w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20marketing%20tools%20post%20-%20slack%20logo.png?width=360&name=hscm%20marketing%20tools%20post%20-%20slack%20logo.png 360w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20marketing%20tools%20post%20-%20slack%20logo.png?width=450&name=hscm%20marketing%20tools%20post%20-%20slack%20logo.png 450w, https://blog.hubspot.com/hs-fs/hubfs/hscm%20marketing%20tools%20post%20-%20slack%20logo.png?width=540&name=hscm%20marketing%20tools%20post%20-%20slack%20logo.png 540w" sizes="(max-width: 180px) 100vw, 180px

Another tool to mention, though slightly different in purpose, is Shift. If you're running multiple email account and multiple extensions and applications, this is a great way to organize everything.

A cool part of Shift is that, in addition to compiling your email inboxes, it also allows you to manage other applications, such as HubSpot Sales, Grammarly, and Asana.

shift20@2x" width="1340" style="width: 1340px;" srcset="https://blog.hubspot.com/hs-fs/hubfs/shift20@2x.gif?width=670&name=shift20@2x.gif 670w, https://blog.hubspot.com/hs-fs/hubfs/shift20@2x.gif?width=1340&name=shift20@2x.gif 1340w, https://blog.hubspot.com/hs-fs/hubfs/shift20@2x.gif?width=2010&name=shift20@2x.gif 2010w, https://blog.hubspot.com/hs-fs/hubfs/shift20@2x.gif?width=2680&name=shift20@2x.gif 2680w, https://blog.hubspot.com/hs-fs/hubfs/shift20@2x.gif?width=3350&name=shift20@2x.gif 3350w, https://blog.hubspot.com/hs-fs/hubfs/shift20@2x.gif?width=4020&name=shift20@2x.gif 4020w" sizes="(max-width: 1340px) 100vw, 1340px

Other Team Communication Tools:

  • HipChat
  • Google Chat
  • Join.Me
  • Zoom
  • Skype

Website Optimization

As marketers, sometimes it feels like we're constantly making educated guesses about how our site visitors are going to interact with our content. While we might design a page to draw our user's eye to a spot on a page, how do we ever really know where their focus is so that we can improve that experience?

Hotjar is a new and easy way to truly understand what your web and mobile site visitors are looking at when they interact with your site. WIth its visual heatmap tools, you can understand what users want, care about, and interact with on your site. Hotjar visually represents visitors' clicks, taps and scrolling behavior, giving you the ability to find hot areas for growth and conversion rate optimization.

Convinced? Try Hotjar. It's Free!

HSCM - marketing tools post - Hotjar -1.png" width="640" style="display: block; margin-left: auto; margin-right: auto;" srcset="https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png?width=320&name=HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png 320w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png?width=640&name=HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png 640w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png?width=960&name=HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png 960w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png?width=1280&name=HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png 1280w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png?width=1600&name=HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png 1600w, https://blog.hubspot.com/hs-fs/hubfs/HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png?width=1920&name=HSCM%20-%20marketing%20tools%20post%20-%20Hotjar%20-1.png 1920w" sizes="(max-width: 640px) 100vw, 640px

hscm marketing tools post - hotjar logo.png" style="display: block; margin-left: auto; margin-right: auto; width: 127px;

Other Website Optimization Tools:

  • HubSpot Website Platform
  • Optimizely
  • Unbounce

Get the Full List of Tools

We've covered a lot of tools for every part of your job on this page. But sometimes, it's just helpful to see the full list. Here is our list of the top 58 marketing tools you need to know about.

Top 61 Tools Every Marketer Should Know About

AddEvent Hootsuite Piktochart
Adobe Color CC Hotjar Product Hunt
Adobe Spark HubSpot Academy Recordit
Adroll HubSpot CRM SEMRush
Adstage HubSpot Marketing Skillshare
Ahrefs Iconosquare Skype
Airtable IFTTT Slack
Asana JIRA To.Doist
Box Join.Me Trello
Buffer Kap Twitter
Canva Keywords Everywhere Typeform
Codeacademy Leadpages Udemy
Dropbox LinkedIn Unbounce
Eventbrite Lynda.com Venngage
Facebook Moz Vidyard
Flipboard OnPage.org Vimeo
General Assembly Optimizely Wistia
Giphy HipChat Youtube
Google Ads Pocket Zoom
Google Analytics Picatic
Google Drive
Digital Marketing Tuner

You've got all the tools you need, but are you looking for a place to start putting them all together? Check out our free marketing blueprint. It'll walk you through creating your own marketing plan and teach you how to use all of these tools together.

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